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The Storefront module helps organizations and communities establish an “online storefront” to conduct e-commerce and sell products and services over the Internet.  This module is used for retail Internet commerce and gives customers the ability to conduct secure online purchacing transactions. 
The Storefront module enables businesses to establish an on-line storefront only or to complement their traditional storefront that already exists in the bricks-and-mortar world of commerce.  Adding the Storefront module to an existing physical storefront is a way to enhance business by expanding the customer base to include online shoppers.
The Storefront module includes a search feature that enables customers to easily locate products and services and a shopping cart feature that provides a convenient location for customers to store various items while they continue to “shop around.”  It displays the exact status of customer orders and provides an up-to-date inventory of products.  The Storefront module facilitates the process of accepting orders, payments, returns, and warranty claims. It offers customers piece of mind to finalize their purchasing with secure credit card transactions.
Some advantages of the storefront module include the following:
  • Information, pictures, and prices of products or services can be displayed without spending a fortune on printed advertisements.
  • Order processing is a quick and easy task.
  • A worldwide market can be accessed with unlimited amount of customers.
  • Little or no overhead is required for business operations.
  • Customers are able to shop any time of the day (24/7), from the privacy of their homes, office, etc.
  • Customers can shop for any item they can think of, including, books, clothing, medication, appliances, etc.
  • Customers can shop online without physical contact with sales people. No fighting the congestion of shopping malls or moving from one store to another looking for products or services.